This hospitality instance begins with a compelling topic line ‘Café Rouge handed you the parcel…’(for those that don’t know, ‘pass the parcel’ is a popular children’s game also recognized at ‘hot potato’). Upon opening the e-mail, an animated GIF shows a curtain drawing to disclose potential prizes all tied with a gold ribbon with the call-to-action ‘Play to win’. Winning ourCampaign of the Month in November 2016, this hyper-personalized e-mail not solely delivered nice buyer expertise but helped the company up-sell additional days for the same bookings. But for Wyndham Destinations, which introduced the $100 million purchase of the publication—the only month-to-month travel magazine still printing within the U.S.—this week, it’s the model that holds worth, not essentially the journal itself.
- Dominica attracts a extra discerning traveller in search of wellness, regenerative and adventurous travel and, extra importantly, a sustainable and eco-conscious vacation spot.
- Discover how you can combine public